“A picture is worth a thousand
words, but talk is cheap,” says renowned Canadian-born, American-raised
photographer Robert Polidori. He avoids the label of “architectural
photographer”, instead preferring to focus on sociological issues
visually illustrated in human space. He highlights the gap between the
often utopian intentions of design and the realities of how space is
put into everyday use. Getting his start in France, Polidori has released
no fewer than 7 books tackling topics from the restoration of Versailles
to the ruin of Chernobyl and Old Havana. Meanwhile, he jet sets around
the world shooting “product shots” ranging from Ghery’s
Guggenheim Museum in Bilbão, Spain to the world’s first
seven star hotel in Dubai. Most recently, Polidori has completed a series
of shots documenting the ruins of New Orleans after the floodwaters
had receded on assignment for The New Yorker.
You are often quoted using the word “habitat” to
describe what you photograph. How does this equally apply to the favelas
of Rio and the hotels of Las Vegas?
Habitat is a sociological term while an architectural photo is a product
shot. Architectural photography renders, reveals or spotlights a building
or interior in such a way as to idealize it – illustrating the
way that designers or architects think they want society to see it.
In that way, it’s truer to the drawings than the physical building.
The reality of architecture comes later – it’s what human
beings and society actually do with it. That’s why I call it habitat
photography.
Now I’m doing commercial work less and less because it bores me.
Plus, I don’t like architects a lot really – they’re
cheap. They think photographers should pay them for the privilege of
photographing their building. There’s a lack of generosity; psychologically,
they’re not nice people. A lot of architects now want to be considered
artists, which is backwards. They should take pride in the utility of
what they’re doing. A long time ago I was an artist. Actually,
now I’m better, I’m a photographer. Photographers used to
take pride in making a utilitarian art. Now we’re on the cusp
of being a vestigial art - one on its decline. Photography is finally
hitting art status. This is what you get when you get put out to pasture
– you get to be an art.
Many people are ashamed of making a utilitarian art. They forget about
utility; they look down upon it. It’s a trend in foods right now.
The greatest chef in the world will feed you a bone. It’s because
they’re trying to be artists. It’s hypocritical. The musical
equivalent of this is listening to John Cage records all day –
they’re so intellectual, they’re not listenable.
Your work is well known for not shying away from the realities
of the places you photograph. You don’t have construction scaffolding
or materials removed from your frame; you don’t crop out temporary
housing or squats. Why is this important to you?
In a time of such specialization, what’s going on in one art doesn’t
relate to another. But in fact, everything is actually diffuse, plural.
Plus, I like how it looks. But it’s laziness too. Everything in
the world is in process; it’s not a polished final product like
a fashion shot. I don’t like that fashion look. I don’t
consider fashion photography an art. Fashion itself isn’t an art.
Advertising is not art, but it can be artistic. It’s not yet put
out to pasture. Its function is purely utilitarian.
The master that photography serves is history. If it is utilitarian
– the utility it has is to provide proof. Here’s another
example: the development of different media. Photography has super-prolific
younger brother called cinema. Cinema takes place over time. Photography
takes a place in time. It’s like the wave-particle duality in
quantum mechanics. Light can have the properties of a wave or particle.
As a particle you know where it is at a specific time. Waves have no
fixed location, but a speed or frequency. Photography is the particle,
cinema is more temporal. But both are functions of light.
Sometimes you have to lie to say the truth. Medium and technology have
their own personality that gets in the way. When I frame, I try to do
it in a comprehensive way to make certain meanings evident. You have
to edit out some parts. You can’t take a picture of the whole
world – it’s too big. You have to cut out something. So,
there are always parts that are cut out. Sometimes due to how much room
you have, or the position of light, I have to rearrange things to make
the elements left in the frame coherent.
Beyond photographing new developments (product shots as you
say) you are also drawn to ruin and squalor – Old Havana, Chernobyl,
Beirut and most recently New Orleans. What attracts you to this subject
matter?
I always say to myself, “too bad I won’t be around in 50
years to see how fucked up it’ll get."
You can’t help but being a part of the time you live in. People
form my generation [the Baby Boomers] are aware we’re living in
the last years of the industrial age. Younger people don’t feel
that as much. I’m documenting the passing of one of the more important
developmental phases that humanity has gone through - a rapid one at
that. Chernobyl is a modern day Pompeii; an emblematic event. Not so
much in America but more so in Europe - something seen by everyone on
TV. With all the looting, I feel like it was a violation of history.
To me, many of the Chernobyl shots are of room rape.
This guy in France said that I photograph what I don’t like better
than what I love. Maybe this is because once you observe something,
the thing you’ve observed has forever changed. Most of my best
work is nothing but illustrations of desolation row; brown like my French
passport.

You started your creative life in New York working with avant-garde
film. You worked with Michael Snow on “Wavelength” and Jonas
Mekas at the Anthology Film Archives. How did you discover your interest
in architecture and habitat?
My obsession with rooms predates my obsession with buildings. A seminal
book for me was “The Art of Memory” by Frances Yates. It’s
about ancient mnemonic systems. A lot has been written about how the
quintessential shot of cinema is the shot of railroad cars approaching
or receding from the camera. In fact, one of the first shots the Lumière
brothers took was that. Those railways cars are metaphorical for the
film frames. Likewise, the emblematic still shot is a room. The frame
is a room. I liken it to the notion of first sight. Back at Antioch,
I was working for Paul Sharits, the extraordinary avant-garde filmmaker,
doing 4x5 slide pieces. They were stills, but with pre-sequenced timing
like film - stuff that dealt with the inside of rooms called “72
murmur dip thong”. Rooms are both metaphors and catalysts for
states of being and therefore a look into the soul. Every room shot
is a pussy shot; a yearning for pre-natal life -consciously or unconsciously.
Did you have any particularly influential professors or photographers
you studied under or worked for?
I was arrogant when I was young. I had already studied under great masters
like Jonas Mekas Paul Sharits and Michael Snow. In all honesty, when
I went to SUNY Buffalo, I was just going there to pick up a diploma.
But, there was a professor who was well known in the geography world.
He was the discoverer of the El Niño current: Dr. Charles Ebert.
He was one of those teacher stars. His geography 101 classes would fill
an amphitheater. The things he would make me think about have been formative
for the rest of my life: the death of the industrial age, the birth
of the ecological movement. The problem with industrialism is that it’s
not biodegradable. He taught me how one consciousness brings us to another.
How did you get from experimental film in New York to doing
your first book on the restored interiors of the Palace of Versailles
in France?
A great thing in my life is music ethnology - following cultures through
their music. In ’71 I was working managing evening shows at the
Anthology on Lafayette. After a show I caught a concert at Electric
Circus: Iggy Pop and the Stooges. I remember thinking, “This isn’t
music, it’s physical education. They’re radicals, not musicians.”
It was the death of rock for me. So I went off in search of new music.
I became a discophile. I found new interest in Iranian and Persian music
traditions and diatonic overtone singing - music from Azerbaijan. You
could say that Iggy Pop converted me to Islam. So the short answer is
that I ended up in Paris because I used to go get records there. A friend
and I would go on ethnic record buying binges. We’d save up our
money and catch the cheapest flights to Paris on Air Pakistan and drop
$400 or $500 on records.
At the time, I was making money doing interior restoration in SoHo.
But I eventually figured out that I’d much rather photograph the
jobs than actually do them myself. I just proposed the idea to the right
people and got a job following the restoration at Versailles.
What does it mean to restore? To make something that no longer exists,
exist again. This is a temporal paradox. Versailles was a lesson in
historical revisionism as seen through museum restoration. The museum
is a reflection of a society’s superego – how a whole society
views and dresses itself to see itself in the mirror. Which phases of
the past we’re most attracted to are based on what we most like
now. Over time these things change. In Dante’s Inferno, Tiresias
the prophet was condemned to walk for eternity with his head twisted
toward his back. While in life he strove to look forward to the future,
in Hell he must only look backward. It’s the human condition to
back into the future because we don’t remember the future - only
the past.
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